Why People Are Moving Here
South Carolina ranked among the top states for net domestic migration in 2025: more people moving in than leaving. Upstate SC is driving much of that. Newcomers are arriving from Florida, New York, California, Georgia, and North Carolina. Here's what's drawing them.
Cost of Living Breakdown
Upstate SC's cost of living index sits around 91.3, roughly 8.7% below the US average. Here's what that actually looks like in your daily budget.
Neighborhoods & Communities
The Upstate isn't one-size-fits-all. From walkable Greenville suburbs to rural land in Laurens County, there's a corner of the Upcountry for every lifestyle and budget. David covers all of these areas.
Schools & Education
More than half of South Carolina's Top 20 school districts by Niche.com are in the Upstate. Here's a quick overview of the districts David's coverage area serves.
Jobs & Economic Drivers
The Upstate SC Alliance has attracted over $6.5 billion in foreign direct investment over the past decade. The economy is diverse, growing, and increasingly high-wage. Here are the major sectors.
Outdoor Recreation & Lifestyle
500+ miles of bike trails. 35+ craft breweries. Four national parks within reach. Wild and scenic rivers. The Upstate punches well above its weight on lifestyle, especially for anyone moving from a major metro.
Climate & Weather
The Upstate sits at 800–1,000 feet elevation in the foothills of the Blue Ridge. You get four distinct seasons, including brilliant fall color and mild winters, without the brutal cold of the Northeast or the year-round heat of the coast.
Upstate SC vs. Other Cities
Wondering how Greenville and the Upstate compare to the cities people are leaving? Here's a side-by-side look at the numbers that matter.
| Category | Upstate SC | Charlotte, NC | Atlanta, GA | Nashville, TN | Raleigh, NC |
|---|---|---|---|---|---|
| Median home price | $270K–$330K | $380K–$430K | $400K–$460K | $420K–$500K | $400K–$470K |
| Cost of living index | ~91 (below avg) | ~100 (avg) | ~103 | ~104 | ~105 |
| State income tax (top) | 6% | 4.99% (NC) | 5.75% (GA) | 0% (no income tax) | 4.99% (NC) |
| Social Security taxed? | No | No | Partial | No | No |
| Drive to mountains | 30 min | 2–2.5 hrs | 2–3 hrs | 3–4 hrs | 3–4 hrs |
| Traffic (rush hour) | Manageable | Heavy | Severe | Heavy | Moderate–heavy |
| MLB / NFL teams nearby | Minor league | Panthers, Charlotte FC | Braves, Falcons, Hawks | Titans, Predators | Nearby (Durham, Raleigh) |
| Overall vibe | Big-city amenities, small-town feel | Large metro, congested | Major metro, high-cost | High-growth, expensive | High-growth, tech-heavy |
What Relocators Say
Relocation Checklist
Moving from out of state? Here's a high-level checklist to keep your relocation on track. David can help with the real estate piece, and point you toward the right resources for everything else.
Moving In? Start With a Clean Slate
Before you unpack a single box, consider a professional move-in deep clean. I personally recommend Green Cleanville, an eco-friendly residential cleaning company right here in Simpsonville (and yes, full disclosure, it's run by my wife Carolina). They use non-toxic products that are safe for families and pets.
Ready to make your move? Let's talk.
David Cole has spent his life in the Upcountry, studying its history, walking its land, and helping families find their place in it. He covers Greenville, Spartanburg, Laurens, Anderson, Cherokee, Greenwood, Pickens, and Abbeville counties. Whether you're six months out or ready to write an offer next week, he's the tour guide you want for this move.